The Stage Your Brand Deserves
"Traditional ads disappear the moment you stop paying. AADS sponsorship is permanent — your brand lives in every replay, forever."
A 30-second radio spot averages $15–$25 CPM — and disappears the moment it airs. Digital platforms delete or bury your ad the second your budget runs out. You pay again and again for the same eyeballs, with no lasting value.
We stream on YouTube permanently. Your logo, your commercial, your branding — visible in every live match and in every replay watched in 2027, 2028, and beyond. One investment. Infinite impressions.
Born in Cecil's Garage in Moncton, AADS grew from a Friday-night local league into a professional broadcast platform for Atlantic Canadian Darts — funded entirely out of pocket because we believe the players deserve a stage.
Our Numbers & Audience
Verified Facebook Foundation Stats. The numbers speak for themselves — and they're still growing.
Who's Watching
Geography
Viewers across all four Atlantic Provinces, with growing reach into the UK and Ireland — the global heartland of darts.
New Audiences
77.1% of viewers are Non-Followers — we are constantly breaking into new markets, not just recycling the same audience.
Explosive Growth
625% growth in 90 days. We are in an accelerated expansion phase — brands who join now get in at the lowest CPM we will ever offer.
Engaged Viewers
Darts fans watch matches from start to finish — 6+ hours of Active Focus per event. Not a passive scroll. Not a 30-second skip.
AADS vs. Digital & Outdoor Media — 2025 Benchmarks
At ~$1.60 CPM with permanent reach, no other format comes close.
| Marketing Format | Avg. CPM (2025) | Lifespan | Engagement Style |
|---|---|---|---|
| AADS Sponsorship | ~$1.60 | Permanent | Active Focus |
| LinkedIn (B2B) | $10.75 – $33.80 | Seconds (Scroll) | Passive / Intent-based |
| Instagram Feed | $8.96 – $12.11 | Seconds (Scroll) | Passive / Visual |
| YouTube (Non-Skippable) | $15.00 – $30.00 | 15–30 Seconds | Forced / Interrupted |
| Digital Billboards (DOOH) | $4.50 – $32.00 | 8–10 Seconds | Fleeting / Exterior |
| Facebook Feed | $11.54 – $14.40 | Seconds (Scroll) | Passive / Social |
| Google Display (GDN) | $2.80 – $14.07 | Static / Session | Background / Peripheral |
| Local Radio / TV | $15.00 – $25.00 | 30 Seconds (Then Gone) | Background Noise |
Immunity to Ad Inflation
Meta and Google CPMs rise 10–12% yearly. AADS is a fixed-value sponsorship — no auction, no seasonal spikes, no December $20+ CPM surprises.
The Permanent Edge
Every other platform's ad disappears when the budget runs out. AADS YouTube streams live forever. Your 2026 investment markets for you in 2028 and beyond.
No Ad Fatigue
Standard display ads average a 0.46% CTR due to banner blindness. AADS puts your brand in an environment of Active Focus — impossible to ignore.
B2B Share of Voice
LinkedIn CPM can exceed $30 for professional audiences. AADS delivers the same credibility and professional context for a fraction of that cost.
What We've Already Built
Before you were a partner, we were already delivering results. Here's our track record.
In our first year of operation, AADS fundraising efforts raised over $10,000 for people in need — directly through the platform, no middleman, no overhead.
Carl is a 30-year veteran of local darts. When he couldn't afford a medical leg brace, the AADS community rallied. We raised $1,000 in a single night — cash in hand, no fees.
April 2026: live stream QR codes + a head-shaving fundraiser raised $850 for youth players to attend the May Nationals. Community activation at its finest.
We raised $4,600 for a grieving mother and funded travel for players to the World Cup in South Korea and Hungary.
Why We Do This Without Profit
Matthew Dow and Cecil Dow fund this series out of their own pockets — heating costs, DartConnect fees, cameras, and the entire live stream setup. We built this because the players deserve a stage and the community needs a home. We are not selling ads to get rich. We are keeping the sport alive.
Stage Presence — The AADS Difference
Matthew designed AADS after watching talented Atlantic Canadian players underperform at the Canadian Open because they were "stage struck." We provide the lights, the cameras, and the atmosphere — so when our players reach the National or World stage, they've already played like pros.
New: "Behind the Oche" Podcast
We are expanding into weekly long-form content — player profiles, match analysis, and the AADS lifestyle. Early sponsors get first priority for podcast interview and showcase spots. Those who believe in the mission now will be rewarded with the most intimate brand placement we offer.
Sponsorship Tiers
Choose the level that fits your goals. All tiers include permanent YouTube archive visibility — your brand never expires.
- Exclusivity: The only Title Partner at the Tournament of Champions Finale.
- Broadcast Power: Your commercial plays FIRST in every ad break — minimum 10 per event.
- Podcast Priority: First pick for interview and showcase features on Behind the Oche.
- Jersey Legacy: Primary chest logo on all Champion and Fan Replica jerseys.
- Full Series: Branding across all qualifier events and the finale.
- 100% Screen Time: Your logo on the Board A surround for every single match — the most-viewed spot in the broadcast.
- Immersive Branding: Fans watch your logo for 6+ hours per event — not 30 seconds.
- Permanent Archive: Every YouTube replay extends your impression count indefinitely.
Bronze — Qualifier Event Menu
Mix and match per event, or bundle all 6 for maximum savings.
| Package | Single Event | 6-Event Bundle |
|---|---|---|
| Event Night Partner — Scoreboard & Graphics | $350 | $1,750 (Save $350) |
| Commercial Spot — 45-sec Rotation | $250 | $1,250 (Save $250) |
| Interview Zone — Naming Rights | $200 | $1,000 (Save $200) |
| Apparel Partner — Social Media Tagging | $100 | $500 (Save $100) |
| Drink Table Partner — Product Placement | $100 | $500 (Save $100) |
Sponsor Our Events
To sponsor our events, contact Matthew Dow directly at either address below.